Much excitement whenever we have an idea that can be called a marketing idea, rather than just an advertising idea. As I understand it, the difference is that whilst an advertising idea is an idea for an advert, a marketing idea is something which isn’t in itself an advert, but could be filmed and turned into one. So for instance the Walkers ‘Sandwich’ idea was an event that would have had some impact simply through word of mouth and social media activity. But it also made for something fantastic that could be filmed and turned into a TV ad. You get the idea.
The way these things are talked about you’d think they were a recent invention. What struck me the other day was that a classic from my own childhood should and does count as a great marketing idea – and it’s at least 15 years old. God knows why I thought of it, but I am of course refering to the unsung classic that is… the Daz Doorstep Challenge
I love how it says ‘Recorded Live’ – which is of course completely meaningless. Even if it was a bit of a set up, this was still something that made a real change from the two-t-shirts-with-stains-dipped-in-detergent-and-pulled-out guff that continues to make it on to our screens.
Any other classic ads which are actually marketing ideas? I’d love to hear them…
